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America's solo and small firm attorneys are under siege. In every town there is at least one 800 pound gorilla that can massively outspend them, and there are marketing vultures galore just waiting to sell them the next purple pill to solve their marketing woes. If that isn't enough, venture capitalists are pouring hundreds of millions of dollars into companies like LegalZoom, NextGenJustice, and Legal Docs by Me to compete with these small law firms.
Because good marketing education for lawyers is hard to come by (and frowned upon by many in the profession), solo and small firm lawyers often find themselves crushed by the uncertainty of not knowing where the next client will come from, and the disappointment on the home front that comes from inconsistent cash flow.
Even in this climate there are solo and small firms around the country thriving with renegade marketing that doesn't break the bank. This book reveals the secrets that these firms are using to get noticed in a very crowded market and to establish themselves as wise man or woman at the top of the mountain to a very skeptical public. These lawyers are using advertising that restores pride and dignity to the profession.
The paperback version of this book comes with a free marketing interview with the author on CD. Both the paperback and electronic version have information as to where the information on the CD can be downloaded.
- Sales Rank: #185055 in Books
- Published on: 2015-07-20
- Original language: English
- Dimensions: 9.00" h x 6.00" w x .75" l,
- Binding: Paperback
- 204 pages
About the Author
Ben Glass is a practicing medical malpractice and personal injury attorney in Fairfax, VA. He has authored numerous consumer guides, including The Five Deadly Sins that can Wreck Your Injury Claim, Robbery Without a Gun, and Why Most Medical Malpractice Victims Never Recover a Dime. He is also the author of "Great Legal Marketing, How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money and Still Get Home in Time for Dinner"; "Carry Your Own Leash, The Entrepreneur's Guide to Autonomy and Success"; and "Playing to Win, What Napoleon Hill Might Say About Success To Today's Solo and Small Firm Lawyer".
Ben Glass is a national authority on the subject of attorney marketing and has gained acclaim for applying marketing tactics from many other fields to the legal profession, even when others said it couldn't be done. His company, Great Legal Marketing, coaches and influences thousands of solo and small firm attorneys across the nation and, now, around the world. Ben's annual marketing Summit, held each year in Virginia, draws entrepreneurial attorneys from all consumer practice areas. It sells out each year.
Most helpful customer reviews
4 of 4 people found the following review helpful.
This book will show you several smart, ethical
By Carol in Chicago
There are many marketing books out there for lawyers, but how many are actually written by practicing lawyers who put into practice what they teach? Ben Glass not only is a practicing attorney, but is THE LEADER on what works and what doesn't. Those advertising reps with their glossy brochures just tell you to spend more money advertising with them. That is not the answer! This book will show you several smart, ethical, & proven strategies on how to stand out from the competition & will get your phone ringing from people who want to hire you! If you are a lawyer who is tired of waiting for your website to work (been there) or for your buddies to send you some cases (done that), then you need to buy this book!
4 of 4 people found the following review helpful.
Great marketing book for solo and small firm lawyers
By Scott
If you are a small firm or solo lawyer who is thinking about marketing, not sure how to market, or are frustrated with your marketing then this is the book for you. Ben Glass starts by destroying the assumptions pushed on us by large corporations selling us a generic product and then encouraging us to buy more when it doesn't work. From there he takes you step by step through identifying your perfect client, your marketing mindset, and how to market to your perfect client. Finally, the author makes clear this really is about you. You get choose who you want to serve, how much time you want to put in, and what effort you are willing to make. He gives you a realistic idea of what you can achieve (which can be spectacular) and what is required.
2 of 2 people found the following review helpful.
This book is not just great for lawyers but all business owners
By Charles Internicola
I have been a fan of Ben Glass, his books and, most important, his approach to marketing and life. Ben puts it all together in Renegade Lawyer Marketing where Ben dives into the detail and what it takes to create a successful business. This book is not just great for lawyers but all business owners. Highly recommend.
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