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During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.
In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.
- Sales Rank: #16002 in Books
- Published on: 2016-09-13
- Released on: 2016-09-13
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .65" w x 5.31" l, .0 pounds
- Binding: Paperback
- 288 pages
From Booklist
McGowan is a veteran in the television business as reporter, writer, producer, and anchor for shows such as ABC News 20/20; CBS News 48 Hours, and Public Eye with Bryant Gumbel. In 2004, he founded Clarity Media Group, a communications coaching firm dedicated to enhancing the speaking skills of corporate executives, celebrities, and athletes. He has coached Jack Welch, Mary J. Blige, Eli Manning, Connie Chung, and more than 60 executives at Facebook, including Mark Zuckerberg. His training helps public speakers and interviewees overcome fear and avoid bad speaking habits, grab people’s attention, keep them engaged, and deliver a powerful message. He has distilled his training techniques down to seven principles that can be employed by anyone to get their communication skills into shape. Some of these include The Headline Principle (starting with your best material), The Pasta-Sauce Principle (boiling down your message), The Self-Conviction Principle, and The Curiosity Principle (displaying genuine interest in your subject). McGowan promises to reveal everything he knows about communication, including his most important advice, of putting his principles into practice in everyday situations. --David Siegfried
Review
With Bill McGowan’s book in front of you, your days of thinking “I wish I had said that” will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. (Sheryl Sandberg)
“Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect.” (Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center)
“[This] guidebook....is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace.” (Kirkus Reviews)
“Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life’s red-zone situations.” (Eli Manning, quarterback, New York Giants)
“In today’s world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan’s Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively.” (Denise Morrison, president and CEO, Campbell Soup Company)
“Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That’s why he’s an excellent teacher and why I always enjoy working with him.” (Daniel Ek, CEO, Spotify)
“Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work.” (Thomas Keller, The French Laundry)
“You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing…McGowan packs the book with valuable examples of what was said versus what should have been said…Filled with smart, valuable advice, Pitch Perfect is a home run.” (Success)
From the Back Cover
The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.
During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including:
- The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind.
- The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen.
- The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.
In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Pitch Perfect is Perfectly on Point.
By Kindle Customer
Pitch Perfect is Perfectly on Point.
I am a culinary and a communications professional with a lot of interview experience. I bought Pitch Perfect because of the author’s experience and background as a producer and a reporter—and the excellent reviews on amazon. In the beginning of the book, he tells the story of how he made the switch from being on TV to coaching people to be more effective communicators (on TV and beyond). And, his first “client” was right. He is great at it! The book feels like an extended one-on-one session. It captures the feel of a meaty working session with all of the tips, techniques and strategies for successful and effective communication laid out in simple and easily digestible terms. Not surprising, my favorite “Pitch Perfect Principle” is The Pasta-Sauce Principle which underscores my favorite cooking adage of ‘less is more.’ McGowen states, “...good communication is a lot like pasta sauce. The more you boil down and reduce a sauce, the more dynamic the flavor.”
Never was a truer principle told, and by connecting it to pasta sauce, it is unforgettable. Buy the book. Read the book. Live the book. It will make all your communication better, not just interviews and presentations.
1 of 1 people found the following review helpful.
Great for anyone who needs to communicate orally
By Jonathan Groner
This book is great fun and full of excellent advice. As a fairly successful public speaker (when I have had to speak), I must say that McGowan has it right. A lot of the "old" advice from the 1970s, like envisioning your audience in underwear, is ineffective, he says, and makes no sense. McGowan's better advice: There's no substitute for preparation. I loved his recommended ways of steering an inappropriate or ineffective conversation into a better path without insulting the person who went in the wrong direction. His stories about celebrities or near-celebrities who didn't heed his advice are absolutely hilarious. As McGowan says, please don't invent words in your pitch like "thrival," and expect your audience to be thrilled! You will only sound strange.
3 of 3 people found the following review helpful.
Great advice, don't pass this one by!
By Elizabeth Hope
I love this book! Pitch perfect is a great guidebook for anyone who wants to make a good impression in any kind of social situation. The advice offered here can help you whether you're talking to one person or a whole audience.
As a visual artist, presenting has never been my fort�, in fact just the idea of being the focus of attention has always been nerve-racking for me. But I found the author's tone, wealth of experience and depth of knowledge so helpful and reassuring that I am actually looking forward to putting his ideas into play.
It's hard to imagine a situation where you wouldn't benefit from the savvy advice offered here. Whether you're presenting an idea, giving a talk, being interviewed or just interacting with others you can gain really useful tips and insights on what to do as well as what not to do, to always make the best impression. As McGowan reminds us "...there are no second takes in real life. That's why it's so important to say it right the first time, every time." How true!
If you're like me and not comfortable being the focus of attention it's wise to call in an expert. Reading this book is like having private practice sessions with a coach who knows the territory like the back of his hand. I appreciate how McGowan points out specific pitfalls to avoid ahead of time, this is where his experience really shines through. There is a good balance of common sense, insider information and humor that had me laughing out loud. You can learn a lot from other's mistakes illustrated throughout the book, McGowan even includes some of his own not so pitch perfect moments which kept his advice from seeming preachy. I felt encouraged throughout the book especially when he shares that "Pitch-Perfect communication is not just vital, it's also something anyone can learn." and he promises to impart everything he knows and has learned from his 30 years in television and 4,000 coaching sessions so the reader can "come away with a thorough yet simple set of principles for deftly handling a wide variety of personal and professional communications scenarios so you can achieve the best of all possible results." Wow, that's a big promise but in my opinion McGowan delivers. I can't wait to share this with my friends. I highly recommend getting the audio version too. I especially enjoyed listening to McGowan's great delivery and conversational style. It feels like he's right there with you! His level of experience and confidence spills out from every page, and I already feel greatly reassured that awkward presentations and unconscious self sabotage are now a thing of the past. Get your highlighters ready, this advice is too good to forget and worth every penny.
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